Why humans tend to invest at the top of the market cycle? - The Asch experiment

Do you think that humans only like to buy things when its cheap? We know everyone likes discounts and many people rush to buy stuff when there's a sale. But did you know that humans like to buy things when its expensive also?

Look at the housing prices now. Many people say its so expensive but people are still buying. In fact, its when housing prices are most expensive that everyone rushes to buy. It's the same with the stock market. Only after stock prices have risen by a lot then many people rush in to buy.

Most people follow the crowd when buying. It is this conformity which results in us always buying stocks at a high and buying properties at a high. If you want to be successful in investing, then you have to buy at the low or at least a lower price than others. If you buy at the high, you are never going to do well in any investments.

I saw this funny video which shows how easily humans conform to their surrounding. This may well be the main reason why we follow the crowd and buy at the high. Watch it and have a good laugh. Just don't let it happen to you!

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